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News & Press: Executive Report

Partner for Healthy Pets Update

Thursday, June 8, 2017  
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New White Paper Published 

The freshly published white paper from the American Animal Hospital Association and American Veterinary Medical Association, “A New Reminder Program Available in Veterinary Practices that Re-engages Inactive Clients and Delivers the Benefits of Preventive Care,” showcases the study results of Partners for Healthy Pets’ new inactive client reminder program. It has proven successful in re-engaging inactive clients with their veterinary practices. For example: 


Within six months of implementing the reminder program, participating veterinary practices: 

  • Generated an average of 128 patient visits from formerly inactive clients.
  • Had an overall 8.5% inactive-client response rate (percentage of clients who responded to the email and brought their pets in for an appointment), which is considered high by overall industry standards.
  • Showed overall outstanding results with cat owners, owners of senior pets and long-term inactive owners.
  • Generated an average of $20,574 in revenue per practice from the targeted population of previously inactive clients.
  • BUT MOST IMPORTANTLY, all of these pets are now receiving the preventive healthcare that is so crucial to their wellbeing.


Partners for Healthy Pets has released the materials from this program free of charge to all veterinary practices online at The materials have been designed to be used with a variety of practice management software systems or by general-use email se rvers. 

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